A Short-Cut to Marketing the Library
| Author/creator | Helinsky, Zuzana Author |
| Other author | Harrison, Colin Author |
| Format | Electronic |
| Publication Info | Chandos Publishing [Imprint] Sawston : Woodhead Publishing Limited |
| Description | 108 p. ill 09.210 x 06.140 in. |
| Supplemental Content | Full text available from eBook - Social Sciences 2008 |
| Subjects |
| Series | Chandos Information Professional Ser. |
| Summary | Annotation Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning and marketing techniquesEasy to follow marketing tips geared to libraries and their offerings and working practicesEncouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781843344261 |
| ISBN | 1843344262 (Trade Cloth) Active Record |
| Standard identifier# | 9781843344261 |
| Stock number | 00051468 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |