The Other 51 Weeks A Marketing Handbook for Librarians
| Author/creator | Welch, Lee Author |
| Format | Electronic |
| Edition | 2nd ed.,Revised |
| Publication Info | Centre for Information Studies, Charles Sturt University [Imprint] Sawston : Woodhead Publishing Limited New York : Neal-Schuman Publishers, Incorporated [Distributor] |
| Description | 120 p. ill 09.000x06.000 in. |
| Supplemental Content | Full text available from eBook - Social Sciences pre-2007 |
| Subjects |
| Summary | Annotation This is a book for those Australasian library and information professionals seeking to get to grips with what 'marketing' actually is - a mindset, an approach that takes in the whole organisation - and everybody's job. The book explores the steps necessary to introduce a marketing approach to the library and explains the parts of the process that go together to form a strategy. After the theory comes a step-by-step format that can be easily followed by the reader to formulate his or her own marketing strategy. This format is based on the author s experience as a consultant and draws also on material developed for clients by AIMA Training and Consultancy Services over many years in the field. This book does not make marketing out to be a cure-all. It is intended to distil the theory and strip the hype from what is essentially a simple but vital process that can assist today's libraries to thrive in a changing world, and puts marketing in its proper place in the librarian's management tool kit. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781876938901 |
| ISBN | 1876938900 (Perfect) Active Record |
| Stock number | 00051468 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |