/LC.GIF&client=easterncarolinaedu)
Marketing research for small business an efficient and effective functional approach / David J. Smith and Barbara A. VanderWerf (Faculty, Rinker School of Business, Palm Beach Atlantic University, West Palm Beach, FL).
| Author/creator | Smith, David J. |
| Other author | VanderWerf, Barbara A. |
| Format | Electronic |
| Publication Info | Hauppauge, New York : Nova Science Publishers, Inc., [2018] |
| Description | 1 online resource. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | Marketing and operations management research |
| Contents | Why marketing research? -- Common misunderstandings -- The research agenda -- Using the functional approach -- Working first with what you have -- Collecting information -- Basic surveys -- Leveraging social media -- Working with results -- Statistics primer -- Making it count. |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Smith, David J. (Professor of management), author. Marketing research for small business Hauppauge, New York : Nova Science Publishers, Inc., [2018] 9781536140422 |
| Genre/form | Electronic books. |
| LCCN | 2018040117 |
| ISBN | 9781536140446 (ebook) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |