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010 a| 2012010668;

020 a| 9780123859303 (pbk.);

035 a| (WaSeSS)ssj0000676100;

040 a| DLCc| DLCd| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| TK5105.888b| .R427 2012;

082 00 a| 006.72| 23;

100 1 a| Redish, Janice.=| ^A1198619;

245 10 a| Letting go of the wordsh| [electronic resource] /c| Janice (Ginny) Redish.;

250 a| 2nd ed.;

260 a| Amsterdam ;a| Boston :b| Morgan Kaufmann,;

300 a| xxvii, 333 p. :b| col. ill. ;c| 24 cm.;

500 a| "Writing web content that works"--Cover.;

504 a| Includes bibliographical references (p. 317-322) and indexes.;

505 8 a| Machine generated contents note: Chapter 1 Content! Content! Content! Chapter 2 Planning: Purposes, Site Visitors, Site Visitors' Conversations Interlude 1 Content Strategy Chapter 3 Designing Your Web Pages for Easy Use Chapter 4 Starting Well: Home Pages Chapter 5 Getting There: Pathway Pages Chapter 6 Breaking up and Organizing Content Chapter 7 Satisfying Visitors' Conversations Interlude 2 Writing Successful Marketing Copy Chapter 8 Announcing Your Topic With a Clear Title Chapter 9 Breaking Up Your Text with Headings Interlude 3 The New Life of Press Releases Chapter 10 Writing the conversation Chapter 11 Using Lists and Tables Interlude 4 Legal Information Can Be Clear Chapter 12 Writing Useful Links Chapter 13 Using Illustrations Effectively Chapter 14 Getting from Draft to Final Interlude 5 Creating an Organic Style Guide Chapter 15 Practicing User-Centered Design .;

506 a| Available only to authorized users.;

520 a| "Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Web site development.=| ^A438160;

650 0 a| Web sitesx| Design.=| ^A392784;

650 0 a| Online authorship.=| ^A1032430;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from eBook - Computer Science 2012 [EBCCS12]u| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.sciencedirect.com%2Fscience%2Fbook%2F9780123859303;

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949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6595363-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 7/18/2025x| EBOOKz| JERESOURCE;

Letting go of the words / Janice (Ginny) Redish.

Author/creator	Redish, Janice
Format	Electronic
Edition	2nd ed.
Publication Info	Amsterdam ; Boston : Morgan Kaufmann,
Description	xxvii, 333 p. : col. ill. ; 24 cm.
Supplemental Content	Full text available from eBook - Computer Science 2012 [EBCCS12]
Subjects	Web site development. Web sites--Design. Online authorship.

Contents	Machine generated contents note: Chapter 1 Content! Content! Content! Chapter 2 Planning: Purposes, Site Visitors, Site Visitors' Conversations Interlude 1 Content Strategy Chapter 3 Designing Your Web Pages for Easy Use Chapter 4 Starting Well: Home Pages Chapter 5 Getting There: Pathway Pages Chapter 6 Breaking up and Organizing Content Chapter 7 Satisfying Visitors' Conversations Interlude 2 Writing Successful Marketing Copy Chapter 8 Announcing Your Topic With a Clear Title Chapter 9 Breaking Up Your Text with Headings Interlude 3 The New Life of Press Releases Chapter 10 Writing the conversation Chapter 11 Using Lists and Tables Interlude 4 Legal Information Can Be Clear Chapter 12 Writing Useful Links Chapter 13 Using Illustrations Effectively Chapter 14 Getting from Draft to Final Interlude 5 Creating an Organic Style Guide Chapter 15 Practicing User-Centered Design .
Abstract	"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"-- Provided by publisher.
General note	"Writing web content that works"--Cover.
Bibliography note	Includes bibliographical references (p. 317-322) and indexes.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2012010668
ISBN	9780123859303 (pbk.)

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Letting go of the words / Janice (Ginny) Redish.

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