Damage Control The Essential Lessons of Crisis Management

Author/creator Dezenhall, Eric Author
Other author Weber, John Author
Format Electronic
EditionRevised
Publication InfoProspecta Press [Imprint] Westport : Easton Studio Press, LLC Jackson : Perseus Distribution [Distributor]
Description256 p. 08.000 x 05.000 in.
Supplemental ContentFull text available from Ebook Central - Public Library Complete
Subjects

Summary Annotation <div>No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes&mdash;and debacles&mdash;of modern business, politics, and entertainment.<br />You&#8217;ll discover:<br />&bull; Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.<br />&bull; Why Audi never fully recovered from driver accusations of &ldquo;sudden acceleration&#8221;&mdash;despite evidence that nothing was wrong with their cars.<br />&bull; What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don&#8217;t.<br /><br />This new revised edition includes an additional chapter "Our Permanent Leakocracy" including information about WikiLeaks and what that notorious case means for business.<br /></div>
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
ISBN9781935212249
ISBN1935212249 (Trade Paper) Active Record
Standard identifier# 9781935212249
Stock number01181065

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available