Changing minds : social movements' cultural impacts / Francesca Polletta and Edwin Amenta.

Author/creator Polletta, Francesca author.
Other author Amenta, Edwin, 1957- author.
Format Book
PublicationNew York : Russell Sage Foundation, [2025]
Descriptionx, 288 pages ; 23 cm
Subjects

Contents Introduction -- Social Movements and Cultural Impact -- When Movements Make Big News -- Cascades of Attention and the Women's Movement -- Gay TV and Other Dilemmas of Movement Storytelling -- The Civil Rights Movement as a Right-Wing Memory Project -- Culture, Law, and Why the U.S. Has No Universal Policy -- Environmentalism and the Legacies of Compromise -- Conclusion.
Abstract "People's beliefs and values are subjective, but they are also shaped by a broader common sense about issues, such as abortion or climate change, as well as about questions that transcend single issues, such as the proper reach of government, the lines dividing us and them, and the boundaries of the self. Movements aim to appeal to that broader common sense and, crucially, to change it. In this book Francesca Polletta and Edwin Amenta argue that activists can maximize their ability to get their message out by capitalizing on the institutional norms of the cultural outlets that make up the public sphere. Where such norms do not serve them, activists need to work to establish new norms or create new cultural outlets. Activists can also help to get movement ideas and practices adopted by whole fields of organizations by spurring processes of organizational imitation. And they can fight against the dilution of movement ideas as they are turned into organizational practices by reminding people of other options that were at one point on the table: options that were more transformative but were not impractical. What activists have done and said-and how they have said it and to whom-has meant the difference between movements changing hearts and minds and their speaking into the void"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Issued in other formOnline version: Polletta, Francesca. Changing minds New York, NY : Russell Sage Foundation, [2025] 9781610449304
LCCN 2024034140
ISBN9780871548535
ISBN0871548534 paperback
ISBNelectronic book

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