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LEADER 01303cam a2200373 a 4500

001 ocm40186622;

003 OCoLC;

005 20141212132104.0;

008 980715s1998 maua b 001 0 eng c;

010 a| 98086946;

020 a| 0738200107;

035 a| (Sirsi) o40186622;

035 a| (OCoLC)40186622;

042 a| pcc;

049 a| EREE;

050 00 a| HF5415.153b| .C643 1998;

082 00 a| 658.5/752| 21;

092 a| 658.575b| C78p;

100 1 a| Cooper, Robert G.q| (Robert Gravlin),d| 1943-=| ^A416196;

245 10 a| Product leadership :b| creating and launching superior new products /c| Robert G. Cooper.;

260 a| Reading, Mass. :b| Perseus Books,c| [1998];

300 a| xiv, 314 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 297-308) and index.;

650 0 a| New productsx| Management.=| ^A86097;

650 0 a| New productsx| Marketing.=| ^A264554;

994 a| E0b| ERE;

590 a| Little-313549--305131014922V;

596 a| 1 2;

998 a| 654424;

999 a| HF5415.153 .C643 1998w| LCc| 1i| 30372010386172d| 1/11/2010e| 12/10/2009f| 3/27/2009g| 1l| JGESm| JOYNERn| 2r| Ys| Yt| JGESBKu| 8/31/1999x| BOOKz| JSTACKSo| .STAFF. 0;

Product leadership : creating and launching superior new products / Robert G. Cooper.

Author/creator	Cooper, Robert G., 1943-
Format	Book
Publication Info	Reading, Mass. : Perseus Books, [1998]
Description	xiv, 314 pages : illustrations ; 25 cm
Subjects	New products--Management. New products--Marketing.

Local note	Little-313549--305131014922V
Bibliography note	Includes bibliographical references (p. 297-308) and index.
LCCN	98086946
ISBN	0738200107

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.153 .C643 1998	✔ Available	Place Hold

Product leadership : creating and launching superior new products / Robert G. Cooper.

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