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LEADER 01642cam a2200433 a 4500

001 ocm40588441;

003 OCoLC;

005 20141212131902.0;

008 981231s1999 maua b 001 0 eng ;

010 a| 98056532;

020 a| 0240803426 (pbk. : alk. paper);

035 a| (Sirsi) o40588441;

035 a| (OCoLC)40588441;

040 a| DLCc| DLCd| UtOrBLW;

042 a| pcc;

049 a| EREE;

050 00 a| HE8689.6b| .S85 1999;

082 00 a| 384.55/4/06882| 21;

245 00 a| Promotion and marketing for broadcasting and cable /c| edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.;

250 a| 3rd ed.;

300 a| xiii, 248 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Rev. ed. of: Promotion & marketing for broadcasting & cable.;

504 a| Includes bibliographical references and index.;

650 0 a| Television broadcastingx| Marketing.=| ^A15660;

650 0 a| Radio broadcastingx| Marketing.=| ^A15659;

650 0 a| Cable broadcastingx| Marketing.?| UNAUTHORIZED;

700 1 a| Eastman, Susan Tyler.=| ^A198681;

700 1 a| Klein, Robert A.,d| 1928-=| ^A414744;

700 1 a| Ferguson, Douglas A.=| ^A395994;

730 0 a| Promotion & marketing for broadcasting & cable.?| UNAUTHORIZED;

910 a| PromptCat;

980 a| 1999-07-14b| 29.95d| 1.51e| 25.16f| 974957;

596 a| 1;

998 a| 652604;

999 a| HE8689.6 .S85 1999w| LCc| 1i| 30372010406889d| 5/6/2009e| 6/9/2003f| 3/23/2009g| 1l| JGESm| JOYNERn| 1p| $25.16r| Ys| Yt| JGESBKu| 10/7/1999x| BOOKz| JSTACKSo| .STAFF. 0;

Promotion and marketing for broadcasting and cable / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

Other author	Eastman, Susan Tyler.
Other author	Klein, Robert A., 1928-
Other author	Ferguson, Douglas A.
Format	Book
Edition	3rd ed.
Publication Info	Boston : Focal Press, ©1999.
Description	xiii, 248 pages : illustrations ; 24 cm
Subjects	Television broadcasting--Marketing. Radio broadcasting--Marketing. Cable broadcasting--Marketing.

General note	Rev. ed. of: Promotion & marketing for broadcasting & cable.
Bibliography note	Includes bibliographical references and index.
Other title	Promotion & marketing for broadcasting & cable.
LCCN	98056532
ISBN	0240803426 (pbk. : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HE8689.6 .S85 1999	✔ Available	Place Hold

Promotion and marketing for broadcasting and cable / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

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