The Jossey-Bass guide to strategic communications for nonprofits : a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more / / Kathy Bonk, Henry Griggs, Emily Tynes.

Author/creator Bonk, Kathy, 1953-
Other author Griggs, Henry, 1954-
Other author Tynes, Emily.
Other author Communications Consortium Media Center.
Format Book
Edition1st ed.
Publication InfoSan Francisco, Calif. : Jossey-Bass, ©1999.
Descriptionxviii, 188 pages : illustrations ; 28 cm.
Subjects
Nonprofit corporations--Management.
Corporations--Public relations.

Portion of title Strategic communications for nonprofits
SeriesJossey-Bass nonprofit and public management series
Jossey-Bass nonprofit and public management series. ^A683149
Contents The basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results.
General note"A publication of the Communications Consortium Media Center."
Bibliography noteIncludes bibliographic references (p. 169-173).
LCCN 98040285
ISBN0787943738 (acid-free paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HD62.6 .B66 1999 ✔ Available Place Hold