Reducing gun deaths and injuries a social marketing approach / Nancy R. Lee.
| Author/creator | Lee, Nancy, 1945- |
| Format | Electronic |
| Publication Info | United Kingdom : Ethics International Press, 2023. |
| Description | xiii, 251 pages : illustrations ; 22 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Foreword -- Prologue -- About the author -- 1. The facts - To inform and inspire -- 2. A social marketing approach - Behavior change for good -- 3. Gun owners - Storing guns safely to reduce youth/children gun suicides -- 4. Friends - Reaching out to someone who seems suicidal -- 5. Medical providers - Helping to reduce youth gun suicides -- 6. Upstanders - "Say something" to report warning signs a school shooting -- 7. School threat assessment teams - Identifying & intervening with potential shoooters -- 8. Heroic bystanders - Becoming first responders -- 9. Public event attendees - Having an exit plan -- 10. Communities - Reducing youth handgun carrying -- 11. Gang members - participating in group meetings -- 12. Neighbors - Greening abandoned vacant lots -- 13. Communities - Enhancing street lighting -- 14. Street outreach workers - Mediating conflicts & preventing retaliatory violence -- 15. Citizens - Advocating for change -- 16. Potential victims of domestic violence homicides - Getting help from mobile apps -- 17. Citizens who see something suspicious - Say something -- 18. Social media groups - Mitigating potential gun violence -- 19. Local governmental agencies - Distributing free gun locking devices -- 20. Governmental agencies - Offering monetary incentives for safe firearm storage -- 21. News reporters & journalists - Increasing public concern & inspiring action -- 22. Employers - Providing workplace safety programs -- 23. Highlights of case examples in this book - Facts, audiences, behaviors, interventions, application theories & principles. |
| Abstract | "his book highlights Social Marketing strategies that have been successful in reducing gun deaths and injuries. Readers will be able to advocate for, develop, and/or implement similar strategies in their communities. Each case story includes a summary of successfully applied behavioral change theories and practices The cases are supported by literature reviews, prior research studies, and interviews with professionals working in agencies including sheriff s departments, public health, and county and city governments. The book shows how voluntary behavior change strategies addressed towards this wicked problem , need to be influenced by several critical components including priority audience segment profiles, a clear and specific desired behavior, barriers to change, desired benefits for change, and key motivators, including perceived social norms. Case selection will be inspired by those that have used a Social Marketing approach, which applies proven marketing principles and techniques to create, communicate, and deliver value to influence priority audience behaviors that benefit society, as well as the individual. Key audiences are those working in governmental agencies in positions such as communications and program management. It is also a valuable text for college and university researchers and students, on degree programs including public health, public administration, marketing, social science, psychology, and communications."--From Alibris website. |
| Bibliography note | Includes bibliographical references. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2024439355 |
| ISBN | 9781804410943 |
| ISBN | 1804410942 |
| ISBN | 1804410969 |
| ISBN | 9781804410967 |