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LEADER 01432cam a2200385 a 4500

001 ocm39455838;

003 OCoLC;

005 20141212131745.0;

008 980701s1999 cau b 001 0 eng ;

010 a| 98025452;

015 a| GB99-09987;

020 a| 076191000X (cloth : acid-free paper);

035 a| (Sirsi) o39455838;

035 a| (OCoLC)39455838;

049 a| EREE;

050 00 a| HF5415.3b| .B323 1999;

082 00 a| 658.8/32| 21;

100 1 a| Bearden, William O.,d| 1945-=| ^A315910;

245 10 a| Handbook of marketing scales :b| multi-item measures for marketing and consumer behavior research /c| William O. Bearden, Richard G. Netemeyer.;

250 a| 2nd ed.;

300 a| xiv, 537 pages ;c| 29 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| "Published in cooperation with the Association for Consumer Research.";

504 a| Includes bibliographical references and indexes.;

650 0 a| Marketing research.=| ^A17167;

650 0 a| Consumer behaviorx| Research.=| ^A231577;

700 1 a| Netemeyer, Richard G.,d| 1956-=| ^A315911;

994 a| E0b| ERE;

596 a| 1;

998 a| 651450;

999 a| HF5415.3 .B323 1999w| LCc| 1i| 30372010309372d| 2/15/2016e| 12/5/2010f| 3/27/2009g| 1l| JGESm| JOYNERn| 34q| 1r| Ys| Yt| JGESBKu| 7/7/1999x| BOOKz| JSTACKS;

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.

Author/creator	Bearden, William O., 1945-
Other author	Netemeyer, Richard G., 1956-
Format	Book
Edition	2nd ed.
Publication Info	Thousand Oaks, Calif. : Sage Publications, ©1999.
Description	xiv, 537 pages ; 29 cm
Subjects	Marketing research. Consumer behavior--Research.

General note	"Published in cooperation with the Association for Consumer Research."
Bibliography note	Includes bibliographical references and indexes.
LCCN	98025452
ISBN	076191000X (cloth : acid-free paper)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.3 .B323 1999	✔ Available	Place Hold

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.

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