Revenue operations a new way to align sales & marketing, monetize data, and ignite growth / Stephan Diorio, Chris K. Hummel.
| Author/creator | Diorio, Stephen G. |
| Other author | Hummel, Chris K. |
| Format | Electronic |
| Publication Info | Hoboken, New Jersey : Wiley, [2022] |
| Description | 1 online resource |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Abstract | "Modern selling requires levels of speed, accountability, visibility, and teamwork that are unmanageable in a traditional model where sales and marketing and customer service are entirely separate functions. This book explains the solution many tech companies are landing on: a Revenue Operations model. Revenue Operations is a worldwide business trend toward combining sales and marketing and customer service into one business unit, under a single leader often called the Chief Revenue Officer, or CXO. The goal of a Revenue Operations model is to better align the sales teams, brand, marketing systems and processes to accelerate revenue, profit, and growth. The book describes six core elements of the Revenue Operations model, and provides Chief Revenue Officers, CMO's, CXO's, sales managers, and other sales growth leaders a roadmap for aligning their sales teams, operations, systems, and processes to grow sales and expand customer lifetime value."-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher; resource not viewed. |
| Issued in other form | Print version: Diorio, Stephen G. Revenue operations Hoboken, New Jersey : Wiley, [2022] 9781119871118 |
| Genre/form | Electronic books. |
| LCCN | 2021062098 |
| ISBN | 9781119871125 (epub) |
| ISBN | 9781119871132 (adobe pdf) |
| ISBN | (cloth) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |