Tools

LEADER 01358cam a2200373 a 4500

001 ocm40621790;

003 OCoLC;

005 20141212131525.0;

008 981218s1999 gw a b 000 0 eng ;

010 a| 98055584;

020 a| 3540652477 (hc : acid-free paper);

035 a| (Sirsi) o40621790;

035 a| (OCoLC)40621790;

049 a| EREE;

050 00 a| HF5415.152b| .O67 1999;

082 00 a| 658.8/22| 21;

245 00 a| Optimal bundling :b| marketing strategies for improving economic performance /c| Ralph Fuerderer, Andreas Herrmann, Georg Wuebker, eds.;

300 a| viii, 299 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references.;

650 0 a| Bundling (Marketing)=| ^A412146;

650 0 a| Product management.=| ^A17217;

650 0 a| New products.=| ^A17216;

700 1 a| Fuerderer, Ralph,d| 1966-=| ^A412147;

700 1 a| Herrmann, Andreas,d| 1964-=| ^A412148;

700 1 a| Wuebker, Georg,d| 1967-=| ^A412149;

994 a| E0b| ERE;

596 a| 1;

998 a| 649625;

999 a| HF5415.152 .O67 1999w| LCc| 1i| 30372010319801d| 5/6/2009f| 3/27/2009g| 1l| JGESm| JOYNERp| $83.16r| Ys| Yt| JGESBKu| 7/23/1999x| BOOKz| JSTACKSo| .STAFF. 0;

Optimal bundling : marketing strategies for improving economic performance / Ralph Fuerderer, Andreas Herrmann, Georg Wuebker, eds.

Other author	Fuerderer, Ralph, 1966-
Other author	Herrmann, Andreas, 1964-
Other author	Wuebker, Georg, 1967-
Format	Book
Publication Info	Berlin ; New York : Springer, ©1999.
Description	viii, 299 pages : illustrations ; 24 cm
Subjects	Bundling (Marketing) Product management. New products.

Bibliography note	Includes bibliographical references.
LCCN	98055584
ISBN	3540652477 (hc : acid-free paper)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.152 .O67 1999	✔ Available	Place Hold

Optimal bundling : marketing strategies for improving economic performance / Ralph Fuerderer, Andreas Herrmann, Georg Wuebker, eds.

Click here for more information about this title

Availability