Selling science fiction cinema making and marketing a genre / J.P. Telotte.

Author/creator Telotte, J. P., 1949-
Format Electronic
EditionFirst edition.
Publication InfoAustin : University of Texas Press, 2023.
Descriptionvii, 206 pages : illustrations ; 24 cm
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Contents Marketing and making science fiction -- What is this thing? framing and unframing a new genre -- Pondering the "pulp paradox" : Pal, Paramount, and the sf market -- Moppets and robots : MGM markets Forbidden planet -- Another form of life : audiences, markets, and The blob -- Selling Japan : making, remaking, and marketing Japanese sf.
Abstract "The book discusses the marketing of science-fiction films and how this helped in defining the larger genre of science fiction itself during its great blossoming in the 1950s. Telotte uses a variety of sources, including trade reports, advertising copy, and studio pressbooks, as well as paratextual material like trailers, to show how how not just the films themselves but these ancillary items, too, helped to shape the genre"-- Provided by publisher.
Bibliography noteIncludes bibliographical references (pages 173-189, 191-197) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2022045662
ISBN9781477327333 (cloth)
ISBN(PDF)
ISBN(ePub)

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Electronic Resources Access Content Online ✔ Available