Hopped up how travel, trade, and taste made beer a global commodity / Jeffrey M. Pilcher.
| Author/creator | Pilcher, Jeffrey M., 1965 |
| Other author | Oxford University Press. |
| Format | Electronic |
| Publication Info | New York, NY : Oxford University Press, [2024] |
| Description | viii, 341 pages illustrations 25 cm |
| Supplemental Content | Full text available from Oxford Scholarship Online |
| Subjects |
| Physical medium | illustrations |
| Physical medium | mixed color |
| Contents | Before hops -- Brewing Capitalism -- Inventing pilsner -- Imperial hops -- Nationalizing beer -- Global lager -- Peak hops. |
| Abstract | "Hopped Up is a global history of beer describing how diverse local styles became standardized through industrialization into the light, crisp style known as Pilsner. Beer is considered broadly as a fermented, grain-based or similar beverage, including African sorghum beer, Japanese sake, Bolivian chicha, and Mexican pulque in addition to European barley beers. Technological change and scientific brewing contributed to this standardization by allowing greater control over the fermentation process. European imperialism also contributed to the global spread of lager beer by equating it with purity and dismissing strong-flavored alternatives as uncivilized. Industrial scale and imperial growth also contributed to the masculinization of brewing, which had formerly been a largely female trade around the world. By the post-World War II era, economies of scale allowed the consolidation of brewing within a handful of firms in any given national market. The global brewing industry was consolidated in the final decades of the twentieth century through a series of international mergers that ironically displaced legacy firms from the Global North with more efficient competitors from the Global South. The craft beer movement seeking to revitalize distinctive local styles, although seemingly in opposition to industrial standardization, was itself a form of commodification that sought to achieve high status through status indicators of flavor, local origins, sustainability, and small batch production. Indeed, the concept of beer style is itself a product of industrialization"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references (pages 255-321) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2024020133 |
| ISBN | 9780197676042 hb |
| ISBN | epub |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |