Kellogg on marketing : the marketing faculty of the Kellogg School of Management / edited by Alexander Chernev, Philip Kotler.
| Other author | Chernev, Alexander, editor. |
| Other author | Kotler, Philip, editor. |
| Format | Electronic |
| Edition | Third edition. |
| Publication | Hoboken, New Jersey : John Wiley & Sons, Inc., [2023] |
| Description | 1 online resource (xiii, 417 pages) : illustrations (chiefly color) |
| Supplemental Content | Ebook Central |
| Subjects |
| Portion of title | Marketing faculty of the Kellogg School of Management |
| Abstract | "An overview of the most important topics in marketing from the faculty of Kellogg--the world #1 MBA program in marketing. Many faculty contributors are also industry veterans, including Jim Lecinski (former VP at Google), Kevin McTigue (former SVP at SapientRazorfish), and Tom O'Toole (former CMO of United Airlines). Kellogg on Marketing, 3d edition, explains both the basics of marketing and digital marketing as well as hot new topics like marketing on platforms (such as Amazon and Facebook), and how marketing can drive positive social change. Core topics in the book that every marketer should know include branding, data-drive-marketing, marketing for business growth and marketing strategy"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references. |
| Source of description | Description based on online resource; title from digital title page (viewed on April 13, 2023). |
| Issued in other form | Print version: Kellogg on marketing Third edition. Hoboken, New Jersey : Wiley, [2023] 9781119906247 |
| LCCN | 2022049586 |
| ISBN | 9781119906254 electronic book |
| ISBN | 1119906253 electronic book |
| ISBN | 9781119906261 electronic book |
| ISBN | 1119906261 electronic book |
| ISBN | hardcover |
| Stock number | 72B3C77B-1517-4B60-836E-20E7C0AF4DB4 OverDrive, Inc. http://www.overdrive.com |
| Stock number | 9781119906247 O'Reilly Media |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |