Fitness fiesta! : selling Latinx culture through Zumba / Petra R. Rivera-Rideau.
| Author/creator | Rivera-Rideau, Petra R., 1980- author. |
| Format | Book |
| Publication | Durham : Duke University Press, 2024. |
| Description | xi, 228 pages : illustrations ; 24 cm |
| Subjects |
| Contents | Selling authenticity -- Selling fiesta -- Selling fun -- Selling dreams -- Selling love. |
| Abstract | "As a fitness brand, Zumba Fitness has cultivated a devoted fan base of fifteen million participants spread across 180 countries. In Fitness Fiesta! Petra R. Rivera-Rideau analyzes how Zumba uses Latin music and dance to create and sell a vision of Latinness that's tropical, hypersexual, and party-loving. Rivera-Rideau focuses on the five tropes that the Zumba brand uses to create this Latinness: authenticity, fiesta, fun, dreams, and love. Closely examining videos, ads, memes, and press coverage as well as interviews she conducted with instructors, Rivera-Rideau traces how Zumba Fitness constructs its ideas of Latinx culture by carefully balancing a longing for apparent authenticity with a homogenization of a marketable "south of the border"-style vacation. She shows how Zumba Fitness claims to celebrate Latinx culture and diversity while it simultaneously traffics in the same racial and ethnic stereotypes that are used to justify racist and xenophobic policies targeting Latinx communities in the United States. In so doing, Rivera-Rideau demonstrates not only the complex relationship between Latinidad and neoliberal, postracial America, but what that means for the limits and possibilities of multicultural citizenship today"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Issued in other form | Online version: Rivera-Rideau, Petra R., 1980- Fitness fiesta! Durham : Duke University Press, 2024 9781478059806 |
| LCCN | 2023049891 |
| ISBN | 9781478030812 |
| ISBN | 147803081X |
| ISBN | 9781478026570 (hardcover) |
| ISBN | 147802657X |
| ISBN | (ebook) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | Order on Demand Title | Order On Demand | ✔ Available | Click to order this title |