Advertising theory / edited by Shelly Rodgers and Esther Thorson.
| Other author | Rodgers, Shelly (Shelly Lannette), 1965- |
| Other author | Thorson, Esther. |
| Format | Electronic |
| Edition | Second edition. |
| Publication Info | Abingdon, Oxon ; New York, NY : Routledge, 2019. |
| Description | pages cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Series | Routledge communication series |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2018051401 |
| ISBN | 9780815382492 (hardback) |
| ISBN | 9780815382508 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |