Advertising theory / edited by Shelly Rodgers and Esther Thorson.

Other author Rodgers, Shelly (Shelly Lannette), 1965-
Other author Thorson, Esther.
Format Electronic
EditionSecond edition.
Publication InfoAbingdon, Oxon ; New York, NY : Routledge, 2019.
Descriptionpages cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Supplemental ContentFull text available from Taylor & Francis eBooks
Subjects

SeriesRoutledge communication series
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2018051401
ISBN9780815382492 (hardback)
ISBN9780815382508 (pbk.)

Availability

Library Location Call Number Status Item Actions
Electronic Resources ✔ Available