Using the Multivariate General Linear Model (MANOVA) in SPSS to identify the main and interaction effects of a product description created by a human being versus Artificial Intelligence / Sa ́nchez.

Author/creator Sa ́nchez
Other author Rau ́l, Carlos.
Format Electronic
Publication Info[S.l.] : Sage Publications Ltd,
Supplemental ContentFull text available from SAGE Research Methods Business

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