Public relations history theory, practice, and profession / Cayce Myers.
| Author/creator | Myers, Cayce, 1982- |
| Format | Electronic |
| Publication Info | New York, NY : Routledge, Taylor & Francis Group, 2021. |
| Description | 1 online resource |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Abstract | "This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, corporate communication, and entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Myers, Cayce, 1982- Public relations history New York, NY : Routledge, Taylor & Francis Group, 2021 9781138491410 |
| Genre/form | Electronic books. |
| LCCN | 2020009889 |
| ISBN | 9781351033015 (ebook) |
| ISBN | (paperback) |
| ISBN | (hardback) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |