Tools

LEADER 03614nam a22005417i 4500

001 ssj0001141530;

003 WaSeSS;

005 20240712080447.0;

006 m d ;

007 cr n ;

008 141029t20142014ne a sb 001 0 eng d;

010 a| 2014469633;

016 7 a| 0164885142| Uk;

020 a| 9780124114579 (cloth);

020 a| 0124114571 (cloth);

035 a| (WaSeSS)ssj0001141530;

042 a| lccopycat;

049 a| EREEa| NEHH;

050 00 a| QA76.758b| .Y367 2014;

082 04 a| 025.0;

100 1 a| Yang, Yanwu.?| UNAUTHORIZED;

245 10 a| Budget constraints and optimization in sponsored search auctionsh| [electronic resource] /c| Yanwu Yang, Fei-Yue Wang.;

300 a| xii, 200 pages :b| illustrations ;c| 25 cm.;

490 1 a| Intelligent systems series;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios. Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ. An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking.;

538 a| Mode of access: World Wide Web;

650 0 a| Internet searchingx| Mathematical models.=| ^A442316;

650 0 a| Internet auctionsx| Mathematical models.=| ^A464461;

650 0 a| Mathematical optimization.=| ^A22145;

650 0 a| Budget.=| ^A27868;

650 0 a| Rate of return.=| ^A139608;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Wang, Fei-Yue.=| ^A1116977;

830 0 a| Intelligent systems series.=| ^A1122056;

856 40 z| Full text available from eBook - Engineering 2013u| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.sciencedirect.com%2Fscience%2Fbook%2F9780124114579;

947 a| (OCoLC)ocn869519501;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 6454352;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6454352-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 7/20/2024x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6454352-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 7/20/2024x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6454352-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 7/20/2024x| EBOOKz| JERESOURCE;

Budget constraints and optimization in sponsored search auctions / Yanwu Yang, Fei-Yue Wang.

Author/creator	Yang, Yanwu
Other author	Wang, Fei-Yue.
Format	Electronic
Publication Info	Amsterdam : Academic Press ; [Hangzhou] : Zhejiang University Press, [2014]
Description	xii, 200 pages : illustrations ; 25 cm.
Supplemental Content	Full text available from eBook - Engineering 2013
Subjects	Internet searching--Mathematical models. Internet auctions--Mathematical models. Mathematical optimization. Budget. Rate of return.

Series	Intelligent systems series Intelligent systems series. ^A1122056
Abstract	Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios. Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ. An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2014469633
ISBN	9780124114579 (cloth)
ISBN	0124114571 (cloth)

Availability

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

Budget constraints and optimization in sponsored search auctions / Yanwu Yang, Fei-Yue Wang.

Click here for more information about this title

Availability