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LEADER 01373cam a2200373Ia 4500

001 ocm40227736;

003 OCoLC;

005 20141212130943.0;

008 981104s1998 enka b 001 0 eng d;

020 a| 0273638262;

035 a| (Sirsi) o40227736;

035 a| (OCoLC)40227736;

040 a| TJCc| TJCd| EREd| UtOrBLW;

049 a| EREE;

050 4 a| HD69.B7b| M355 1998;

090 a| HD69.B7b| M355 1998;

092 a| 658.827b| M28c;

100 1 a| Maklan, Stan.=| ^A406000;

245 10 a| Competing on value :b| bridging the gap between brand and customer value /c| Stan Maklan and Simon Knox.;

300 a| xviii, 236 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Brand name productsx| Management.=| ^A331687;

650 0 a| Branding (Marketing)x| Management.=| ^A755863;

650 0 a| Customer relations.=| ^A61341;

650 0 a| Industrial management.=| ^A6347;

700 1 a| Knox, Simon.=| ^A409049;

590 a| Little-307082--305131012933V;

596 a| 1 2;

998 a| 644296;

999 a| HD69.B7 M355 1998w| LCc| 1i| 30372010211479d| 5/6/2009e| 5/4/2001f| 1/23/2009g| 1l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 2/23/1999x| BOOKz| JSTACKSo| .STAFF. 0;

Competing on value : bridging the gap between brand and customer value / Stan Maklan and Simon Knox.

Author/creator	Maklan, Stan
Other author	Knox, Simon.
Format	Book
Publication Info	London ; San Francisco : Financial Times ; London : Pitman, 1998.
Description	xviii, 236 pages : illustrations ; 25 cm
Subjects	Brand name products--Management. Branding (Marketing)--Management. Customer relations. Industrial management.

Local note	Little-307082--305131012933V
Bibliography note	Includes bibliographical references and index.
ISBN	0273638262

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD69.B7 M355 1998	✔ Available	Place Hold

Competing on value : bridging the gap between brand and customer value / Stan Maklan and Simon Knox.

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