Tools

LEADER 01511cam a2200421 a 4500

001 ocm37418252;

003 OCoLC;

005 20141212130918.0;

008 970724s1997 ilua b 001 0 eng ;

010 a| 97030304;

020 a| 0844232378;

035 a| (Sirsi) o37418252;

035 a| (OCoLC)37418252;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5415.122b| .M367 1997;

050 4 a| HF5415b| .M37 1997;

082 00 a| 658.82| 21;

092 a| 658.8b| M33c;

100 1 a| Marconi, Joe.=| ^A408854;

245 10 a| Crisis marketing :b| when bad things happen to good companies /c| Joe Marconi.;

250 a| 2nd ed.;

300 a| x, 246 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| "Published in conjunction with the American Marketing Association"--T.p. verso.;

504 a| Includes bibliographical references (p. 233-237) and index.;

650 0 a| Marketing.=| ^A16179;

650 0 a| Marketingv| Case studies.=| ^A412659;

650 0 a| Crisis management.=| ^A146707;

650 0 a| Crisis managementv| Case studies.=| ^A146707;

710 2 a| American Marketing Association.=| ^A24090;

590 a| Little-309992--305131013441Q;

596 a| 1 2;

998 a| 643900;

999 a| HF5415.122 .M367 1997w| LCc| 1i| 30372010201942d| 3/29/2009e| 11/26/2001f| 3/27/2009g| 1l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 2/18/1999x| BOOKz| JSTACKSo| .STAFF. 0;

Crisis marketing : when bad things happen to good companies / Joe Marconi.

Author/creator	Marconi, Joe
Other author	American Marketing Association.
Format	Book
Edition	2nd ed.
Publication Info	Chicago, Ill. : NTC Business Books, ©1997.
Description	x, 246 pages : illustrations ; 24 cm
Subjects	Marketing. Marketing--Case studies. Crisis management. Crisis management--Case studies.

Local note	Little-309992--305131013441Q
General note	"Published in conjunction with the American Marketing Association"--T.p. verso.
Bibliography note	Includes bibliographical references (p. 233-237) and index.
LCCN	97030304
ISBN	0844232378

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.122 .M367 1997	✔ Available	Place Hold

Crisis marketing : when bad things happen to good companies / Joe Marconi.

Click here for more information about this title

Availability