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LEADER 01203cam a2200337 a 4500

001 ocm36672010;

003 OCoLC;

005 20141212130802.0;

008 970328s1998 nyu b 001 0 eng ;

010 a| 97010774;

020 a| 0789001543 (hardcover : alk. paper);

020 a| 078900285X (pbk. : alk. paper);

035 a| (Sirsi) o36672010;

035 a| (OCoLC)36672010;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5415b| .H393 1998;

082 00 a| 658.8/482| 21;

100 1 a| Herbig, Paul A.=| ^A355807;

245 10 a| Handbook of cross-cultural marketing /c| Paul A. Herbig.;

300 a| xvi, 375 pages ;c| 22 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 333-363) and index.;

650 0 a| Marketingv| Cross-cultural studies.=| ^A16179;

650 0 a| Export marketingv| Cross-cultural studies.=| ^A27298;

596 a| 1;

998 a| 642779;

999 a| HF5415 .H393 1998w| LCc| 1i| 30372010129606d| 5/6/2009e| 10/29/2007f| 3/27/2009g| 1l| JGESm| JOYNERn| 3r| Ys| Yt| JGESBKu| 2/5/1999x| BOOKz| JSTACKSo| .STAFF. 0;

Handbook of cross-cultural marketing / Paul A. Herbig.

Author/creator	Herbig, Paul A.
Format	Book
Publication Info	Binghamton, NY : International Business Press, ©1998.
Description	xvi, 375 pages ; 22 cm
Subjects	Marketing--Cross-cultural studies. Export marketing--Cross-cultural studies.

Bibliography note	Includes bibliographical references (p. 333-363) and index.
LCCN	97010774
ISBN	0789001543 (hardcover : alk. paper)
ISBN	078900285X (pbk. : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415 .H393 1998	✔ Available	Place Hold

Handbook of cross-cultural marketing / Paul A. Herbig.

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