Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.
| Author/creator |
Bernhardt, Kenneth L., 1944- |
| Other author/creator | Kinnear, Thomas C., 1943- |
| Format | Book and Print |
| Edition | 6th ed. |
| Publication Info | Burr Ridge, IL : Irwin, ©1994. |
| Description | xiv, 754 pages : illustrations ; 25 cm. |
| Subject(s) |
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| Series | Irwin series in marketing Irwin series in marketing. ^A654546 |
| Bibliography note | Includes bibliographical references. |
| LCCN | 93005594 |
| ISBN | 0256122466 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5415.13 .B448 1994 | ✔ Available | Place Hold |