Emerging trends in sales thought and practice / edited by Gerald J. Bauer [and others].

Other author Bauer, Gerald J.
Format Book
Publication InfoWestport, Conn. : Quorum, 1998.
Descriptionviii, 251 pages : illustrations ; 25 cm
Subjects

Contents Sales organization challenges and trends / G.J. Bauer, et al. -- Relationship selling: new challenges for today's salesperson / M.J. Swenson, G.D. Link -- Relationship selling: new challenges for today's sales manager / K.R. Evans, D.J. Good, T.W. Hellman -- Customer relationship strategy and customer-focused teams / K.A. Chrzanowski, T.W. Leigh -- Strategic account strategies / L.B. Chonko, H.F. Burnap -- Horizontal selling alliances / D.W. Barclay, J.M.S. Hatley, J.B. Smith -- Cybersales management and direct selling / R.C. Bartlett, S.M. Tahaney, T.R. Wotruba -- Sales force performance management in a changing selling environment / G.W. Marshall, E.J. Ferre -- Global sales force management: comparing German and US practices / S. Albers, M. Krafft, W. Bielert -- Selling in the future: synthesis and suggestions / R.C. Conti, W.L. Cron.
Bibliography noteIncludes bibliographical references and index.
LCCN 97048619
ISBN1567200362 (alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5438 .E568 1998 ✔ Available Place Hold