Emerging trends in sales thought and practice / edited by Gerald J. Bauer [and others].
| Other author | Bauer, Gerald J. |
| Format | Book |
| Publication Info | Westport, Conn. : Quorum, 1998. |
| Description | viii, 251 pages : illustrations ; 25 cm |
| Subjects |
| Contents | Sales organization challenges and trends / G.J. Bauer, et al. -- Relationship selling: new challenges for today's salesperson / M.J. Swenson, G.D. Link -- Relationship selling: new challenges for today's sales manager / K.R. Evans, D.J. Good, T.W. Hellman -- Customer relationship strategy and customer-focused teams / K.A. Chrzanowski, T.W. Leigh -- Strategic account strategies / L.B. Chonko, H.F. Burnap -- Horizontal selling alliances / D.W. Barclay, J.M.S. Hatley, J.B. Smith -- Cybersales management and direct selling / R.C. Bartlett, S.M. Tahaney, T.R. Wotruba -- Sales force performance management in a changing selling environment / G.W. Marshall, E.J. Ferre -- Global sales force management: comparing German and US practices / S. Albers, M. Krafft, W. Bielert -- Selling in the future: synthesis and suggestions / R.C. Conti, W.L. Cron. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 97048619 |
| ISBN | 1567200362 (alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5438 .E568 1998 | ✔ Available | Place Hold |