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010 a| 2023952176;

020 a| 9798892555579q| (paperback);

020 z| 9798892555562q| (electronic book);

035 a| (Sirsi) o1416892930;

035 a| (OCoLC)1416892930;

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050 4 a| Z716.3b| .D36 2024;

082 04 a| 021.7;

090 a| Z716.3b| .D36 2024;

100 1 a| Dantus, Sabine Jean,e| author.=| ^A1479463;

245 10 a| Empathy by design :b| empathy-driven marketing for libraries /c| by Sabine Jean Dantus.;

246 30 a| Empathy-driven marketing for libraries;

264 1 a| Chicago, Illinois :b| Association of College and Research Libraries,c| 2024.;

300 a| xvi, 143 pages :b| illustrations ;c| 23 cm;

336 a| textb| txt2| rdacontent;

336 a| still imageb| sti2| rdacontent;

337 a| unmediatedb| n2| rdamedia;

338 a| volumeb| nc2| rdacarrier;

504 a| Includes bibliographical references.;

520 a| "The library is a universal resource where knowledge and information meet. To advertise this resource and advance equal access in positive ways, libraries must develop strategies, campaigns, and messages that show they care about the lives of their diverse communities. Empathy by Design: Empathy-Driven Marketing for Libraries offers step-by-step strategies for understanding why people visit the library and tailoring your marketing with personalization that resonates with users on a deeper level. It provides real-world solutions for understanding your target audience through empathy and demonstrates how to gather and use data to develop messages and programming that fosters meaningful connections and engagement. You'll find ideas for understanding the customer journey, creating an empathic library brand, and creating empathy-driven marketing strategies, campaigns, content, and tactics. Today's library marketers should both understand the effectiveness of using empathy in marketing and use it as a radical tool for advancing our profession's values of diversity, equity, inclusion, and access. The strategies outlined in Empathy by Design can give you the tools you need to make your marketing--and your library--more targeted and empathic."--c| Publisher's description..;

505 00 t| Preface. Crafting a foundation for empowerment and change : exploring the use of empathy in library marketing and DEIA values --t| Empathy in libraries : a new way to engage with your community --t| Leveraging compassionate library marketing practices through empathy and DEIA values --t| Empathic design : a human-centered solution --t| Observation and identifying the needs of users --t| Gathering accurate, reliable data for informed decisions --t| Uncovering insights from data : reflection and interpretation --t| Brainstorming or ideating solutions --t| Crafting empathic library marketing solutions through prototyping and testing --t| The FIRST values framework : putting empathy into action or empathy-centered library marketing strategies --t| Evaluating and measuring success : gauging the impact of your library marketing strategies --g| Appendix A:t| Empathic library marketing solutions toolkit --g| Appendix B:t| The FIRST framework for library marketing questions --g| Appendix C:t| Marketing plan --g| Glossary.;

650 0 a| Librariesx| Marketing.=| ^A1032544;

650 0 a| Librariesx| Public relations.=| ^A48527;

650 0 a| Empathy.=| ^A5767;

650 2 a| Empathy.0| (DNLM)D004645=| ^A919428;

650 7 a| empathy.2| aat0| (CStmoGRI)aat300055156;

650 7 a| Librariesx| Marketing.2| fast0| https://id.worldcat.org/fast/997415;

650 7 a| Empathy.2| fast0| https://id.worldcat.org/fast/908880;

938 a| Brodartb| BRODn| 135868858;

938 a| YBP Library Servicesb| YANKn| 20649335;

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Empathy by design : empathy-driven marketing for libraries / by Sabine Jean Dantus.

Author/creator	Dantus, Sabine Jean author.
Format	Book
Publication	Chicago, Illinois : Association of College and Research Libraries, 2024.
Copyright Date	©2024
Description	xvi, 143 pages : illustrations ; 23 cm
Subjects	Libraries--Marketing. Libraries--Public relations. Empathy. Empathy.

Portion of title	Empathy-driven marketing for libraries
Contents	Preface. Crafting a foundation for empowerment and change : exploring the use of empathy in library marketing and DEIA values -- Empathy in libraries : a new way to engage with your community -- Leveraging compassionate library marketing practices through empathy and DEIA values -- Empathic design : a human-centered solution -- Observation and identifying the needs of users -- Gathering accurate, reliable data for informed decisions -- Uncovering insights from data : reflection and interpretation -- Brainstorming or ideating solutions -- Crafting empathic library marketing solutions through prototyping and testing -- The FIRST values framework : putting empathy into action or empathy-centered library marketing strategies -- Evaluating and measuring success : gauging the impact of your library marketing strategies -- Appendix A: Empathic library marketing solutions toolkit -- Appendix B: The FIRST framework for library marketing questions -- Appendix C: Marketing plan -- Glossary.
Abstract	"The library is a universal resource where knowledge and information meet. To advertise this resource and advance equal access in positive ways, libraries must develop strategies, campaigns, and messages that show they care about the lives of their diverse communities. Empathy by Design: Empathy-Driven Marketing for Libraries offers step-by-step strategies for understanding why people visit the library and tailoring your marketing with personalization that resonates with users on a deeper level. It provides real-world solutions for understanding your target audience through empathy and demonstrates how to gather and use data to develop messages and programming that fosters meaningful connections and engagement. You'll find ideas for understanding the customer journey, creating an empathic library brand, and creating empathy-driven marketing strategies, campaigns, content, and tactics. Today's library marketers should both understand the effectiveness of using empathy in marketing and use it as a radical tool for advancing our profession's values of diversity, equity, inclusion, and access. The strategies outlined in Empathy by Design can give you the tools you need to make your marketing--and your library--more targeted and empathic."-- Publisher's description..
Bibliography note	Includes bibliographical references.
Issued in other form	Online version: Dantus, Sabine Jean. Empathy by design. Chicago, Illinois : Association of College and Research Libraries, [2024] 9798892555562
LCCN	2023952176
ISBN	9798892555579 (paperback)
ISBN	(electronic book)

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Joyner	General Stacks	Z716.3 .D36 2024	✔ Available	Place Hold

Empathy by design : empathy-driven marketing for libraries / by Sabine Jean Dantus.

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