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LEADER 01292cam a2200349 a 4500

001 ocm36807541;

003 OCoLC;

005 20141212130115.0;

008 970422s1998 njuab b 001 0 eng ;

010 a| 97013899;

020 a| 0136328601;

035 a| (Sirsi) o36807541;

035 a| (OCoLC)36807541;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5415.135b| .K47 1998;

082 00 a| 658.8/022| 21;

100 1 a| Kerin, Roger A.=| ^A174907;

245 10 a| Strategic marketing problems :b| cases and comments /c| Roger A. Kerin, Robert A. Peterson.;

250 a| 8th ed.;

300 a| xii, 723 pages :b| illustrations (some color), maps ;c| 28 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and indexes.;

650 0 a| Marketingx| Decision makingv| Case studies.=| ^A1005300;

650 0 a| Marketingx| Managementv| Case studies.=| ^A461762;

700 1 a| Peterson, Robert A.q| (Robert Allen),d| 1944-=| ^A403927;

596 a| 1;

998 a| 636610;

999 a| HF5415.135 .K47 1998w| LCc| 1i| 30372010065180d| 11/15/2012e| 11/1/2012f| 3/27/2009g| 1l| JGESm| JOYNERn| 6r| Ys| Yt| JGESBKu| 9/21/1998x| BOOKz| JSTACKSo| .STAFF. 0;

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

Author/creator	Kerin, Roger A.
Other author	Peterson, Robert A. (Robert Allen), 1944-
Format	Book
Edition	8th ed.
Publication Info	Upper Saddle River, N.J. : Prentice Hall, ©1998.
Description	xii, 723 pages : illustrations (some color), maps ; 28 cm
Subjects	Marketing--Decision making. --Case studies. Marketing--Management. --Case studies.

Bibliography note	Includes bibliographical references and indexes.
LCCN	97013899
ISBN	0136328601

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.135 .K47 1998	✔ Available	Place Hold

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

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