Tools

LEADER 03853cam a2200541 i 4500

001 ssj0002932772;

003 WaSeSS;

005 20240512155341.0;

006 m d ;

007 cr n ;

008 180711s2018 enka sb 001 0 eng d;

010 a| 2018951366;

020 a| 1786303116q| (hardcover);

020 a| 9781786303110q| (hardcover);

035 a| (WaSeSS)ssj0002932772;

042 a| lccopycat;

049 a| EREEa| NEHH;

050 00 a| HF5415.32b| .M556 2018;

082 04 a| 658.83422| 23;

100 1 a| Millot, Michel.?| UNAUTHORIZED;

245 10 a| Embarrassment of product choices 1h| [electronic resource] :b| how to consume differently /c| Michel Millot;

300 a| xv, 186 pages :b| illustrations ;c| 25 cm;

490 1 a| Innovation, entrepreneurship and management series;

504 a| Includes bibliographical references and index.;

505 0 a| Power of Words -- Temptation --Belief and Respect -- Marketing and Lies-- Pleasing, Enjoying and Being Successful -- Powers that Be -- Power of "Made in France" -- Seeing, Touching and Getting a Feel -- innovative Product of a Known Brand -- Product Already Seen -- Buying Cheap.;

506 a| Available only to authorized users.;

520 a| Product information is far too commercial (labels, publicity, websites, sellers, etc.) and too technical (product descriptions, trade press, laboratory measures, etc.). This information is practically always scattered, heterogeneous and incomplete. The power of disinformation is not something to be taken lightly - on the contrary, unable to avoid scams and product disinformation, the consumer-customer is often the victim of the economic necessity of companies. The power of disinformation is not something to be taken lightly - on the contrary, unable to avoid scams and product disinformation, the consumer-customer is often the victim of the economic necessity of companies. There is a difference between the reality of a product's qualities of use and environment, and the perception that the client has of it. We would like to trust word-of-mouth and the advice of friends but, due to the amplification of false information through the Internet and social media, their information is usually false. For this reason, when choosing a product, we must learn how to navigate the overload of useless information as well as the deceiving disinformation. The best choice or the best price/quality ratio also contains the risk of a bad choice -- Publisher's website.;

538 a| Mode of access: World Wide Web;

650 0 a| Consumer behavior.=| ^A231577;

650 0 a| Shoppingx| Social aspects.=| ^A60427;

650 6 a| Consommateursx| Comportement.;

650 6 a| Magasinagex| Aspect social.;

650 7 a| Consumer behavior.2| fast0| (OCoLC)fst00876238;

650 7 a| Shoppingx| Social aspects.2| fast0| (OCoLC)fst01116898;

655 0 a| Electronic books.=| ^A491897;

830 0 a| Innovation, entrepreneurship and management series.=| ^A1287601;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=5553533;

947 a| (OCoLC)on1049771101;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 6354587;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6354587-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 4/19/2024x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6354587-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 4/19/2024x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6354587-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 4/19/2024x| EBOOKz| JERESOURCE;

Embarrassment of product choices 1 how to consume differently / Michel Millot.

Author/creator	Millot, Michel
Format	Electronic
Publication Info	London : ISTE Ltd ; Hoboken, NJ : Wiley, 2018.
Description	xv, 186 pages : illustrations ; 25 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Consumer behavior. Shopping--Social aspects. Consommateurs--Comportement. Magasinage--Aspect social.

Series	Innovation, entrepreneurship and management series Innovation, entrepreneurship and management series. ^A1287601
Contents	Power of Words -- Temptation --Belief and Respect -- Marketing and Lies-- Pleasing, Enjoying and Being Successful -- Powers that Be -- Power of "Made in France" -- Seeing, Touching and Getting a Feel -- innovative Product of a Known Brand -- Product Already Seen -- Buying Cheap.
Abstract	Product information is far too commercial (labels, publicity, websites, sellers, etc.) and too technical (product descriptions, trade press, laboratory measures, etc.). This information is practically always scattered, heterogeneous and incomplete. The power of disinformation is not something to be taken lightly - on the contrary, unable to avoid scams and product disinformation, the consumer-customer is often the victim of the economic necessity of companies. The power of disinformation is not something to be taken lightly - on the contrary, unable to avoid scams and product disinformation, the consumer-customer is often the victim of the economic necessity of companies. There is a difference between the reality of a product's qualities of use and environment, and the perception that the client has of it. We would like to trust word-of-mouth and the advice of friends but, due to the amplification of false information through the Internet and social media, their information is usually false. For this reason, when choosing a product, we must learn how to navigate the overload of useless information as well as the deceiving disinformation. The best choice or the best price/quality ratio also contains the risk of a bad choice -- Publisher's website.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2018951366
ISBN	1786303116 (hardcover)
ISBN	9781786303110 (hardcover)

Availability

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

Embarrassment of product choices 1 how to consume differently / Michel Millot.

Click here for more information about this title

Availability