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Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge.
| Author/creator | Bearden, William O., 1945- |
| Other author | Ingram, Thomas N. |
| Other author | LaForge, Raymond W. |
| Format | Book |
| Edition | 2nd ed. |
| Publication Info | Boston, Mass. : Irwin/McGraw-Hill, ©1998. |
| Description | xxxvi, 615 pages : illustrations (some color), color maps ; 29 cm. |
| Subjects |
| Variant title | Marketing principles and perspectives |
| Series | Irwin/McGraw-Hill series in marketing Irwin/McGraw-Hill series in marketing. ^A654547 |
| Bibliography note | Includes bibliographical references (p. 573-589) and indexes. |
| LCCN | 97024735 |
| ISBN | 0256218978 (alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.1 .B4155 1998 | ✔ Available | Place Hold |