Tools

LEADER 01302cam a2200373 a 4500

001 ocm28507992;

003 OCoLC;

005 20141212125922.0;

008 930701s1993 nyuab b 001 0 eng ;

010 a| 93028550;

020 a| 0070610150 (alk. paper);

035 a| (Sirsi) o28507992;

035 a| (OCoLC)28507992;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5415b| .S745 1994;

082 00 a| 658.82| 20;

100 1 a| Stanton, William J.=| ^A25527;

245 10 a| Fundamentals of marketing /c| William J. Stanton, Michael J. Etzel, Bruce J. Walker.;

250 a| 10th ed.;

300 a| xxviii, 697 pages :b| co;. illustrations, color maps ;c| 27 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| McGraw-Hill series in marketing;

504 a| Includes bibliographical references and indexes.;

650 0 a| Marketing.=| ^A16179;

700 1 a| Etzel, Michael J.=| ^A303630;

700 1 a| Walker, Bruce J.=| ^A83350;

830 0 a| McGraw-Hill series in marketing.=| ^A258372;

596 a| 1;

998 a| 634915;

999 a| HF5415 .S745 1994w| LCc| 1i| 30372009767226d| 5/6/2009e| 5/5/2004f| 3/27/2009g| 1l| JGESm| JOYNERn| 3r| Ys| Yt| JGESBKu| 8/21/1998x| BOOKz| JSTACKSo| .STAFF. 0;

Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.

Author/creator	Stanton, William J.
Other author	Etzel, Michael J.
Other author	Walker, Bruce J.
Format	Book
Edition	10th ed.
Publication Info	New York : McGraw-Hill, ©1994.
Description	xxviii, 697 pages : co;. illustrations, color maps ; 27 cm.
Subjects	Marketing.

Series	McGraw-Hill series in marketing McGraw-Hill series in marketing. ^A258372
Bibliography note	Includes bibliographical references and indexes.
LCCN	93028550
ISBN	0070610150 (alk. paper)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415 .S745 1994	✔ Available	Place Hold

Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.

Click here for more information about this title

Availability