Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.
| Author/creator | Pride, William M. |
| Other author | Ferrell, O. C. |
| Format | Book |
| Edition | 9th ed. |
| Publication Info | Boston : Houghton Mifflin, ©1995. |
| Description | xxx, 753 pages : color illustrations, color maps ; 26 cm |
| Subjects |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 94076541 |
| ISBN | 0395707463 (student book) |
| ISBN | 0395716837 (examination copy) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415 .P658 1995 | ✔ Available | Place Hold |