Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

Author/creator Pride, William M.
Other author Ferrell, O. C.
Format Book
Edition9th ed.
Publication InfoBoston : Houghton Mifflin, ©1995.
Descriptionxxx, 753 pages : color illustrations, color maps ; 26 cm
Subjects

Bibliography noteIncludes bibliographical references and index.
LCCN 94076541
ISBN0395707463 (student book)
ISBN0395716837 (examination copy)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415 .P658 1995 ✔ Available Place Hold