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LEADER 01343cam a2200361 a 4500

001 ocm37663284;

003 OCoLC;

005 20141212125901.0;

008 970912s1998 njua b 001 0 eng ;

010 a| 97038237;

020 a| 0132690853;

035 a| (Sirsi) o37663284;

035 a| (OCoLC)37663284;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5415.123b| .B87 1998;

082 00 a| 658.82| 21;

100 1 a| Burnett, John,d| 1944-=| ^A402502;

245 10 a| Introduction to marketing communication :b| an integrated approach /c| John Burnett, Sandra Moriarty.;

246 14 a| Introduction to marketing communications;

246 30 a| Marketing communications;

300 a| 1 volume (various pagings) :b| illustrations (some color) ;c| 27 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Communication in marketing.=| ^A75600;

650 0 a| Advertising campaigns.=| ^A214716;

700 1 a| Moriarty, Sandra E.q| (Sandra Ernst)=| ^A297161;

596 a| 1;

998 a| 634583;

999 a| HF5415.123 .B87 1998w| LCc| 1i| 30372010037270d| 5/6/2009e| 4/10/2007f| 3/27/2009g| 1l| JGESm| JOYNERn| 4r| Ys| Yt| JGESBKu| 8/13/1998x| BOOKz| JSTACKSo| .STAFF. 0;

Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.

Author/creator	Burnett, John, 1944-
Other author	Moriarty, Sandra E. (Sandra Ernst)
Format	Book
Publication Info	Upper Saddle River, N.J. : Prentice Hall, ©1998.
Description	1 volume (various pagings) : illustrations (some color) ; 27 cm
Subjects	Communication in marketing. Advertising campaigns.

Cover title	Introduction to marketing communications
Portion of title	Marketing communications
Bibliography note	Includes bibliographical references and index.
LCCN	97038237
ISBN	0132690853

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.123 .B87 1998	✔ Available	Place Hold

Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.

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