Brand equity defining, measuring and managing brand equity / Pappu, Ravi.
| Author/creator | Pappu, Ravi |
| Other author | Christodoulides, George. |
| Format | Electronic |
| Publication Info | [S.l.] : Emerald Publishing Limited, |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| General note | Title from content provider. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |