Small business revolution how owners and entrepreneurs can rebuild in a new economy / Barry C. McCarthy.
| Author/creator | McCarthy, Barry C. |
| Other author | John Wiley & Sons. |
| Format | Electronic |
| Publication Info | Hoboken, New Jersey : Wiley, [2021] |
| Description | pages cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | The Small Business: You are a Very Big Part of America -- Why? Tough Questions, Tough Decisions -- Crucial Numbers -- Concentric Circles -- Getting Visible -- Bringing in Business -- The Craft of Persuasion -- Relationships -- Vulnerabilities -- The Power of Email -- The Right Way to Use Social Media -- Power Tools -- Your Team -- Eyes Wide Open -- Epilogue: When to Abandon the Dream? |
| Abstract | "Part uplifting narrative and part instructional manual, Small Business Revolution explains how SMBs can endure a recession and remake themselves for a post-pandemic marketplace. Using examples from the award-winning TV show of the same name and from Deluxe's 4.5 million customers, entrepreneurs and small business owners will learn how to manage cash flow in a recession, navigate payroll costs in a turbulent time, adjust to new customer buying experiences, embrace new revenue and marketing channels, and engage and leverage their community to build back stronger than ever"-- Provided by publisher. |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2021034368 |
| ISBN | 9781119802648 (hardback) |
| ISBN | (adobe pdf) |
| ISBN | (epub) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |