Luxury brand management in digital and sustainable times a new world of privilege / Michel Chevalier, Gerald Mazzalovo.
| Author/creator | Chevalier, Michel, 1943- |
| Other author | Mazzalovo, Gerald. |
| Format | Electronic |
| Edition | Fourth Edition. |
| Publication Info | Hoboken : Wiley, 2020. |
| Description | pages cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Abstract | "As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"-- Provided by publisher. |
| General note | Revised edition. |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2020029296 |
| ISBN | 9781119706281 (hardcover) |
| ISBN | (adobe pdf) |
| ISBN | (epub) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |