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LEADER 03451cam a2200421 a 4500

001 ocm34473912;

003 OCoLC;

005 20141212125503.0;

008 960319s1996 cou b 001 0 eng ;

010 a| 96014081;

015 a| GB97-62825;

020 a| 0813322847 (hbk : alk. paper);

020 a| 0813322855 (pbk : alk. paper);

035 a| (Sirsi) o34473912;

035 a| (OCoLC)34473912;

049 a| EREE;

050 00 a| PN1992.55b| .A88 1996;

082 00 a| 302.23/42| 20;

245 04 a| The audience and its landscape /c| edited by James Hay, Lawrence Grossberg, Ellen Wartella.;

260 a| Boulder, Colo. :b| Westview Press,c| 1996.;

300 a| x, 402 pages ;c| 25 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Cultural studies;

504 a| Includes bibliographical references and index.;

505 00 t| Viewers work /r| Elihu Katz --t| Combinations, comparisons, and confrontations : toward a comprehensive theory of audience research /r| Karl E. Rosengren --t| Audience research : antinomies, intersections, and the prospect of comprehensive theory /r| David L. Swanson --t| After convergence : constituents of a social semiotics of mass media reception /r| Klaus B. Jensen --t| Pragmatics of audience in research and theory /r| James A. Anderson --t| Recasting the audience in the new television marketplace? /r| Jay G. Blumler --t| Toward a qualitiative methodology of audience study : using ethnography to study the popular culture audience /r| Andrea L. Press --t| Notes on children as a television audience /r| Ellen Seiter --t| Figuring audiences and readers /r| Tony Bennett --t| Marginal texts, marginal audiences /r| Larry Gross --t| Notes on the strugle to define involvement in television viewing /r| Tamar Liebes --t| On not finding media effects : conceptual problems in the notion of an "active" audience (with a reply to Elihu Katz) /r| Robert Kubey --t| Politics of producing audiences /r| Martin Allor --t| Power viewing : a glance at pervasion in the postmodern perplex /r| John Hartley --t| Hegemony of "specificity" and the impasse in audience research : cultural studies and the problem of ethnography /r| Janice Radway --t| Ethnography and radical contextualism in audience studies /r| Ien Ang --t| Hemispheres of scholarship : psychological and other approaches to studying media audiences /r| Byron Reeves --t| From audiences to consumers : the household and the consumption of communication and information technologies /r| Roger Silverstone --t| Audiencing violence : watching homeless men watch Die Hard /r| John Fiske and Robert Dawson --t| Geography of television : ethnography, communications, and community /r| David Morley --t| Satellite dishes and the landscapes of taste /r| Charlotte Brunsdon --t| Afterword : the place of the audience : beyond audience studies /r| James Hay.;

650 0 a| Television viewersx| Research.=| ^A56066;

650 0 a| Motion picture audiencesx| Research.=| ^A236260;

650 0 a| Television broadcastingx| Social aspects.=| ^A61044;

700 1 a| Hay, James,d| 1952-=| ^A211277;

700 1 a| Grossberg, Lawrence.=| ^A217112;

700 1 a| Wartella, Ellen.=| ^A553077;

830 0 a| Cultural studies.=| ^A294249;

596 a| 1;

998 a| 630860;

999 a| PN1992.55 .A88 1996w| LCc| 1i| 30372009761948d| 5/6/2014e| 4/26/2013f| 7/25/2012g| 3l| JGESm| JOYNERn| 9r| Ys| Yt| JGESBKu| 5/20/1998x| BOOKz| JSTACKSo| .STAFF. 0;

The audience and its landscape / edited by James Hay, Lawrence Grossberg, Ellen Wartella.

Other author	Hay, James, 1952-
Other author	Grossberg, Lawrence.
Other author	Wartella, Ellen.
Format	Book
Publication Info	Boulder, Colo. : Westview Press, 1996.
Description	x, 402 pages ; 25 cm.
Subjects	Television viewers--Research. Motion picture audiences--Research. Television broadcasting--Social aspects.

Series	Cultural studies Cultural studies. ^A294249
Contents	Viewers work / Elihu Katz -- Combinations, comparisons, and confrontations : toward a comprehensive theory of audience research / Karl E. Rosengren -- Audience research : antinomies, intersections, and the prospect of comprehensive theory / David L. Swanson -- After convergence : constituents of a social semiotics of mass media reception / Klaus B. Jensen -- Pragmatics of audience in research and theory / James A. Anderson -- Recasting the audience in the new television marketplace? / Jay G. Blumler -- Toward a qualitiative methodology of audience study : using ethnography to study the popular culture audience / Andrea L. Press -- Notes on children as a television audience / Ellen Seiter -- Figuring audiences and readers / Tony Bennett -- Marginal texts, marginal audiences / Larry Gross -- Notes on the strugle to define involvement in television viewing / Tamar Liebes -- On not finding media effects : conceptual problems in the notion of an "active" audience (with a reply to Elihu Katz) / Robert Kubey -- Politics of producing audiences / Martin Allor -- Power viewing : a glance at pervasion in the postmodern perplex / John Hartley -- Hegemony of "specificity" and the impasse in audience research : cultural studies and the problem of ethnography / Janice Radway -- Ethnography and radical contextualism in audience studies / Ien Ang -- Hemispheres of scholarship : psychological and other approaches to studying media audiences / Byron Reeves -- From audiences to consumers : the household and the consumption of communication and information technologies / Roger Silverstone -- Audiencing violence : watching homeless men watch Die Hard / John Fiske and Robert Dawson -- Geography of television : ethnography, communications, and community / David Morley -- Satellite dishes and the landscapes of taste / Charlotte Brunsdon -- Afterword : the place of the audience : beyond audience studies / James Hay.
Bibliography note	Includes bibliographical references and index.
LCCN	96014081
ISBN	0813322847 (hbk : alk. paper)
ISBN	0813322855 (pbk : alk. paper)

The audience and its landscape / edited by James Hay, Lawrence Grossberg, Ellen Wartella.

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