Type matters the rhetoricity of letter forms / edited by Christopher Scott Wyatt and Danielle Nicole DeVoss.

Other author Wyatt, Christopher Scott.
Other author DeVoss, Dànielle Nicole.
Format Electronic
EditionFirst edition.
Publication InfoAnderson, South Carolina : Parlor Press, [2018]
Descriptionpages cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

SeriesVisual rhetoric
Contents On type and typographic anatomy / C. S. Wyatt -- Type reveals culture: a defense of "bad" type / Garrett W. Nichols -- "Give us back our serifs": the cultural rhetoric of rage against the [new] Google logo / Philip Rice -- The development of typeface personas and the consequences of perceived identities / Heather Noel Turner -- Nostalgia for handwriting: the rhetoric of comics lettering / Aaron Kashtan -- "All your font are belong to us": gaming in the late age of print / Elizabeth J. Fleitz -- Why I hate Times New Roman, and other confessions of a creative-critical scholar / Ames Hawkins -- Why bookerly isn't (and why that's not such a terrible thing) / John Logie -- Jan Tschichold's renunciation of die neue typographie: the anatomy and ethics of a typographical reversal / David Bedsole -- Typographic nationalism and the banal uniformity of imagined communities / Jake Cowan -- Logotypes in place: a visual rhetorical history of Cigar City / Meredith A. Johnson, Peter Cannon, Roxanna Palmer, Joshua M. Rea, and Tanya Zarlengo -- Font of wisdom: the vernacular rhetoric of the Serenity Prayer / William T. FitzGerald -- Standardized typography in interactive internet environments / John R. Gallagher and Rebecca Tarsa -- Kinetic typography: reinserting embodied delivery into recorded oral texts / Christal Seahorn, Diana I. Bowen, Charles Jeffery Darwin, and Dragana Djordjevic.
Abstract "Type Matters bridges the scholarship of typography and design with the field of rhetoric. Contributors address the ways in which and places where typography enacts or reveals rhetorical principles"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and indexes.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2017049340
ISBN9781602359772 (hardcover : alk. paper)
ISBN9781602359734 (pbk. : alk. paper)

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