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010 a| 2019951298;

015 a| GBC0174242| bnb;

016 7 a| 0197013392| Uk;

020 a| 9781786304575q| (hardcover);

020 a| 1786304570q| (hardcover);

020 z| 9781119694700q| (ePub ebook);

020 z| 9781119694663q| (PDF ebook);

020 z| 9781119694540q| (ebook);

035 a| (WaSeSS)ssj0002932714;

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049 a| EREEa| NEHH;

050 00 a| HF5415.1255b| .M3725 2020;

082 04 a| 658.8272| 23;

100 1 a| Marti, Caroline.?| UNAUTHORIZED;

300 a| xxxv, 224 pages ;c| 24 cm.;

490 1 a| Science, society and new technologies series;

490 1 a| Communication approaches to commercial mediation set ;v| volume 1;

504 a| Includes bibliographical references.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Branding (Marketing)=| ^A755863;

650 0 a| Branding (Marketing)x| Social aspects.=| ^A755863;

650 0 a| Symbolism in communication.=| ^A105911;

650 0 a| Symbolism in mass media.?| UNAUTHORIZED;

650 6 a| Stratégie de marque.;

650 6 a| Stratégie de marquex| Aspect social.;

650 6 a| Symbolisme dans la communication.;

650 7 a| branding.2| aat;

650 7 a| Branding (Marketing)2| fast;

650 7 a| Symbolism in communication2| fast;

650 7 a| Symbolism in mass media2| fast;

655 0 a| Electronic books.=| ^A491897;

776 08 i| Ebook version :z| 9781119694700;

830 0 a| Science, society and new technologies series.?| UNAUTHORIZED;

830 0 a| Communication approaches to commercial mediation set ;v| volume 1.?| UNAUTHORIZED;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=6010959;

947 a| (OCoLC)on1129218372;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6297938-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/19/2024x| EBOOKz| JERESOURCE;

Cultural mediations of brands : unadvertization and quest for authority / Caroline Marti.

Author/creator	Marti, Caroline
Format	Electronic
Publication Info	London : ISTE ; Hoboken, NJ : Wiley, 2020.
Description	xxxv, 224 pages ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Branding (Marketing) Branding (Marketing)--Social aspects. Symbolism in communication. Symbolism in mass media. Stratégie de marque. Stratégie de marque--Aspect social. Symbolisme dans la communication.

Series	Science, society and new technologies series Communication approaches to commercial mediation set ; volume 1 Science, society and new technologies series. UNAUTHORIZED Communication approaches to commercial mediation set ; volume 1. UNAUTHORIZED
Bibliography note	Includes bibliographical references.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Issued in other form	Ebook version : 9781119694700
Genre/form	Electronic books.
LCCN	2019951298
ISBN	9781786304575 (hardcover)
ISBN	1786304570 (hardcover)
ISBN	(ePub ebook)
ISBN	(PDF ebook)
ISBN	(ebook)

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Cultural mediations of brands : unadvertization and quest for authority / Caroline Marti.

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