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LEADER 01503cam a2200409 a 4500

001 ocm34691237;

003 OCoLC;

005 20141212125346.0;

008 960501s1997 nyua b 001 0 eng ;

010 a| 96019807;

020 a| 0070189544 (paper);

035 a| (Sirsi) o34691237;

035 a| (OCoLC)34691237;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5415b| .S745 1997;

082 00 a| 658.82| 20;

100 1 a| Etzel, Michael J.=| ^A303630;

245 10 a| Marketing /c| Michael J. Etzel, Bruce J. Walker, William J. Stanton.;

250 a| 11th ed.;

300 a| 1 volume (various pagings) :b| color illustrations ;c| 26 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| McGraw-Hill series in marketing;

500 a| Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.;

504 a| Includes bibliographical references and indexes.;

650 0 a| Marketing.=| ^A16179;

700 1 a| Walker, Bruce J.=| ^A83350;

700 1 a| Stanton, William J.=| ^A25527;

700 1 a| Stanton, William J.t| Fundamentals of marketing.=| ^A25527;

830 0 a| McGraw-Hill series in marketing.=| ^A258372;

596 a| 1;

998 a| 629679;

999 a| HF5415 .S745 1997w| LCc| 1i| 30372010010038d| 2/8/2017e| 1/24/2017f| 2/7/2011g| 2l| JGESm| JOYNERn| 7r| Ys| Yt| JGESBKu| 4/27/1998x| BOOKz| JSTACKSo| .STAFF. 0;

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

Author/creator	Etzel, Michael J.
Other author	Walker, Bruce J.
Other author	Stanton, William J.
Other author	Stanton, William J.
Format	Book
Edition	11th ed.
Publication Info	New York : McGraw-Hill, ©1997.
Description	1 volume (various pagings) : color illustrations ; 26 cm.
Subjects	Marketing.

Series	McGraw-Hill series in marketing McGraw-Hill series in marketing. ^A258372
General note	Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.
Bibliography note	Includes bibliographical references and indexes.
LCCN	96019807
ISBN	0070189544 (paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415 .S745 1997	✔ Available	Place Hold

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

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