Social media in musical theatre / Trevor Boffone.
| Author/creator | Boffone, Trevor author. |
| Format | Book |
| Publication Info | London ; New York : Bloomsbury Publishing, 2024. |
| Description | 116 pages ; 17 cm. |
| Subjects |
| Series | Topics in musical theatre Topics in musical theatre. ^A1464421 |
| Contents | Introduction -- YouTube and musical theatre -- Twitter and musical theatre -- TikTok and musical theatre. |
| Abstract | This book introduces readers to the widespread phenomenon of how social media platforms such as YouTube, Twitter, and TikTok become an extension of long-standing aspects of musical theatre engagement. Although casual observers may dismiss social media's import, social media has revolutionized the field of musical theatre since the early days of Web 2.0 with spaces such as AOL, LiveJournal, and Myspace. Now, as social media continues to grow in relevance, the nuanced ways in which digital platforms influence musical culture remain ripe for study. The book moves beyond viewing social media merely as a passing fad or a space free from critical engagement. Rather, this volume takes a serious look at the critical role social media play in musicals, thus challenging how social media users and musical theatre-makers alike approach digital spaces. This book introduces the relationship between musical theatre and social media in the 21st century as well as methods to study social media's influence on musicals through three in-depth case studies organized around marketing on YouTube, fan engagement on Twitter, and new musical development on TikTok. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2023024071 |
| ISBN | 9781350358560 (paperback) |
| ISBN | 1350358568 |
| ISBN | (ebook) |
| ISBN | (pdf) |
| ISBN | ebook |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Music | Closed Stacks - Ask at Circulation Desk | ML3918.M87 B64 2024 | ✔ Available | Place Hold |