| Contents |
Sharing the South American drink -- Making ka'a South American, 1520s-1810s -- Establishing mate hierarchies in would-be nations, 1810s-1860s -- Taking the herb of Paraguay, 1860s-1910s -- Picturing mate as rural in Argentina and Uruguay, 1870s-1920s -- Selling yerba/erva mate as modern in Argentina and Brazil, 1900s-1960s -- Conspicuously consuming mate in urban Argentina and Uruguay, 1960s-2000s, 1960s-2000s -- A new age for yerba mate? |
| Abstract |
"Rebekah Pite's examination of mate consumption offers a lens into the everyday life and identity formation in a region often studied individually by country or through comparative politics. The book travels through the top-consuming nations of Argentina and Uruguay; visits Paraguay, the original home of yerba mate; and enters southern Brazil, the second largest producer after Argentina, the main supplier of the Uruguayan market, and a significant consumer in its own right. Pite also analyzes ... the promotion and consumption of yerba mate in other global markets in South America (especially Chile), the Middle East, Europe, and the US, where yerba mate is widely sold in health food stores, online, and in cafes, especially in California, which has a robust 'super food' market and culture"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Issued in other form | ebook version : 9781469674551 |
| Genre/form | History. |
| LCCN | 2023008525 |
| ISBN | 9781469674520 hardcover ; alkaline paper |
| ISBN | 1469674521 hardcover ; alkaline paper |
| ISBN | 9781469674537 paperback ; alkaline paper |
| ISBN | 146967453X paperback ; alkaline paper |
| ISBN | electronic book |
| ISBN | electronic book |
