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Contents |
Part I. A culture of experimentation : 1. The power of curiosity -- 2. What makes an experiment? -- 3. Everything is an experiment -- Part II. The IDEEA anti-method : 4. Ideate -- 5. Design -- 6. Experiment -- 7. Engage -- 8. Assess -- Part III. Mapping experimentation to your organization : 9. Fail forward -- 10. Reskilling the information professional -- 11. The experimentation roadmap. |
Abstract |
"Using techniques garnered from startups and quickly evolving technology companies, this book will educate information professionals on using experimentation to make evidence-based decisions to advance innovative initiatives"-- Provided by publisher. |
Bibliography note | Includes bibliographical references (pages 159-161) and index. |
LCCN | 2023033898 |
ISBN | 9780838939659 paperback |
ISBN | 0838939651 paperback |