ECU Libraries Catalog

Social media communication : concepts, practices, data, law and ethics / Jeremy Harris Lipschultz.

Author/creator Lipschultz, Jeremy Harris, 1958- author.
Format Tactile Material, Book, and Print
EditionFourth edition.
Publication Info New York, NY : Routledge, 2024.
Copyright Notice ©2024
Descriptionxxv, 415 pages : illustrations (black and white) ; 26 cm
Abstract "This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics - all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies, and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated online teaching guide, ideal for instructors, too"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Issued in other formOnline version: Lipschultz, Jeremy Harris, 1958- Social media communication. Fourth edition. New York, NY : Routledge, 2024 9781003281924
LCCN 2023002793
ISBN9781032246598 (paperback)
ISBN1032246596 (paperback)
ISBN9781032251776 (hardback)
ISBN1032251778 (hardback)

Available Items

Library Location Call Number Status Item Actions
Joyner New Books HM741 .L563 2024 ✔ Available Place Hold