/LC.GIF&client=easterncarolinaedu)
Gurus and oracles the marketing of information / Miklos Sarvary.
| Author/creator | Sarvary, M. |
| Format | Electronic |
| Publication Info | Cambridge, Mass. : MIT Press, |
| Description | xv, 176 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from MIT Press Direct to Open Backfile HSS Monographs |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Is there a market for information -- Decisions and information -- Competitive pricing of information -- Why information sellers lie -- The information value chain -- Networks, search and interfaces -- Branding information -- R&D for information and knowledge -- Conclusion. |
| Bibliography note | Includes bibliographical references (p. [159]-172) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2011023271 |
| ISBN | 9780262016940 (hbk. : alk. paper) |
| ISBN | 026201694X (hbk. : alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |