Discrete Choice Theory of Product Differentiation

Author/creator Anderson, Simon P. Author
Other author De Palma, Andre Author
Other author Thisse, Jacques-Francois Author
Format Electronic
Publication InfoCambridge : MIT Press
Description445 p. ill 09.000 x 06.000 in.
Supplemental ContentFull text available from MIT Press Direct to Open Backfile HSS Monographs
Subjects

Summary Annotation <p>Product differentiation - in quality, packaging, design, color, and style - has an important impact on consumer choice. It also provides a rich source of data that has been largely unexplored because there has been no generally accepted way to model the information available. This important study shows that an understanding of product differentiation is crucial to understanding how modern market economies function and that differentiated markets can be analyzed using discrete choice models of consumer behavior. It provides a valuable synthesis of existing, often highly technical work in both differentiated markets and discrete choice models and extends this work to establish a coherent theoretical underpinning for research in imperfect competition.The discrete choice approach provides an ideal framework for describing the demands for differentiated products and can be used for studying most product differentiation models in the literature. By introducing extra dimensions of product heterogeneity, the framework also provides richer models of firm location.Discrete Choice Theory of Product Differentiation introduces students and researchers to the field, starting at the beginning and moving through to frontier research. The first four chapters detail the consumer-theoretic foundations underlying choice probability systems (including an overview of the main models used in the psychological theory of choice), while the next four chapters apply the probabilistic choice approach to oligopoly models of product differentiation, product selection, and location choice. The final chapter suggests various extensions of the models presented as well topics for further research.Simon P. Anderson is Associate Professor of Economics at the University of Virginia. Andr&eacute; de Palma is Professor of Marketing at the University of Geneva. Jacques-Fran&ccedil;ois Thisse is Professor of Economics at the University of Paris I-Sorbonne, and is on the staff of the Center for Operations Research and Econometrics in Louvain-la-Neuve, Belgium.</p>
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Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 92015791
ISBN9780262011280
ISBN026201128X (Trade Cloth) Active Record
Standard identifier# 9780262011280
Stock number00015994

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