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LEADER 01325nam a2200349 a 4500

001 ocm36649396;

003 OCoLC;

005 20141212124925.0;

008 970325s1998 caua b 001 0 eng ;

010 a| 97004800;

020 a| 0803959699 (acid-free paper);

020 a| 0803959702 (pbk. : acid-free paper);

035 a| (Sirsi) o36649396;

035 a| (OCoLC)36649396;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5415.127b| .M66 1998;

082 00 a| 658.8/022| 21;

100 1 a| Mooij, Marieke K. de,d| 1943-=| ^A289797;

245 10 a| Global marketing and advertising :b| understanding cultural paradoxes /c| Marieke de Mooij.;

300 a| xx, 316 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Target marketingv| Cross-cultural studies.=| ^A415379;

650 0 a| Advertisingv| Cross-cultural studies.=| ^A4605;

650 0 a| Consumer behaviorv| Cross-cultural studies.=| ^A231577;

596 a| 1;

998 a| 625528;

999 a| HF5415.127 .M66 1998w| LCc| 1i| 30372009719920d| 9/23/2022e| 9/5/2022f| 3/27/2009g| 1l| JGESm| JOYNERn| 12r| Ys| Yt| JGESBKu| 2/17/1998x| BOOKz| JSTACKSo| .STAFF. 0;

Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

Author/creator	Mooij, Marieke K. de, 1943-
Format	Book
Publication Info	Thousand Oaks, Calif. : Sage Publications, ©1998.
Description	xx, 316 pages : illustrations ; 24 cm
Subjects	Target marketing--Cross-cultural studies. Advertising--Cross-cultural studies. Consumer behavior--Cross-cultural studies.

Bibliography note	Includes bibliographical references and index.
LCCN	97004800
ISBN	0803959699 (acid-free paper)
ISBN	0803959702 (pbk. : acid-free paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.127 .M66 1998	✔ Available	Place Hold

Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

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