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010 a| 2019014083;

020 a| 9781440872440 (hardcopy : alk. paper);

035 a| (WaSeSS)ssj0002186604;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| JC330.15b| .K68 2019;

082 00 a| 658.4/0122| 23;

100 1 a| Kotler, Philip.=| ^A544422;

245 10 a| Advancing the common goodh| [electronic resource] :b| strategies for businesses, governments, and nonprofits /c| Philip Kotler.;

260 a| Santa Barbara, California :b| Praeger,c| [2019];

300 a| xv, 176 pages ;c| 24 cm;

504 a| Includes bibliographical references and index.;

505 0 a| Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good?;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Common good.=| ^A230216;

650 0 a| Public interest.=| ^A46145;

650 0 a| Social action.=| ^A310;

650 0 a| Social policy.=| ^A2535;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=5896180;

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949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 6254154;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6254154-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 10/14/2023x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6254154-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 10/14/2023x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6254154-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 10/14/2023x| EBOOKz| JERESOURCE;

Advancing the common good strategies for businesses, governments, and nonprofits / Philip Kotler.

Author/creator	Kotler, Philip
Format	Electronic
Publication Info	Santa Barbara, California : Praeger, [2019]
Description	xv, 176 pages ; 24 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Common good. Public interest. Social action. Social policy.

Contents	Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good?
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2019014083
ISBN	9781440872440 (hardcopy : alk. paper)

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Advancing the common good strategies for businesses, governments, and nonprofits / Philip Kotler.

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