Elevating the school library : building positive perceptions through brand behavior

Elevating the school library : building positive perceptions through brand behavior / Susan D. Ballard and Sara Kelly Johns.

Author/creator	Ballard, Susan D. author.
Other author/creator	Johns, Sara Kelly, author.
Other author/creator	ALA Editions (Firm), publisher.
Other author/creator	American Association of School Librarians, publisher.
Format	Book and Print
Publication Info	Chicago : ALA Editions : AASL, 2024.
Copyright Notice	©2024
Description	xi, 170 pages : illustrations ; 26 cm
Subject(s)	School libraries--United States --Administration. School libraries--United States --Marketing. School libraries--Public relations --United States. Branding (Marketing)

Contents	Brand or Brand Behavior? -- Lessons from the Business World -- Development of a Service Culture -- School Library Brand vs. Personal Brand -- Observation, Data, and Action -- Identifying and Overcoming Barriers -- Extreme Makeover -- Communications Plan -- Appendix A. School Library Branding Persona Template -- Appendix B. Checklist for School Libraries -- Appendix C. Budget Framework Worksheet -- Appendix D. Recommended Reading -- Glossary.
Abstract	"A focused exploration of the importance of developing the school library brand in alignment with the AASL Standards, this book emphasizes brand behavior to assist the school librarian in demonstrating the value of the school library and the role of the school librarian"-- Provided by publisher.
Bibliography note	Includes bibliographical references (pages 149-154) and index.
LCCN	2023016484
ISBN	9780838938706 (paperback)
ISBN	0838938701 (paperback)

Library	Location	Call Number	Status	Item Actions
Joyner	New Books	Z675.S3 B227 2024	✔ Available	Place Hold