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LEADER 01209cam a2200337 a 4500

001 ocm36629951;

003 OCoLC;

005 20141212124530.0;

008 970317s1997 nyua b 001 0 eng ;

010 a| 97009426;

020 a| 0684826550;

035 a| (Sirsi) o36629951;

035 a| (OCoLC)36629951;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HD59.2b| .S357 1997;

082 00 a| 658.8/272| 21;

100 1 a| Schmitt, Bernd.=| ^A391671;

245 10 a| Marketing aesthetics :b| the strategic management of brands, identity, and image /c| Bernd Schmitt, Alex Simonson ; foreword by Tom Peters.;

300 a| xv, 345 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 321-330) and index.;

650 0 a| Corporate image.=| ^A155789;

650 0 a| Brand name products.=| ^A83735;

700 1 a| Simonson, Alex.=| ^A391672;

596 a| 1;

998 a| 621909;

999 a| HD59.2 .S357 1997w| LCc| 1i| 30372009613065d| 5/6/2009e| 8/30/2003f| 7/31/2008g| 1l| JGESm| JOYNERn| 4r| Ys| Yt| JGESBKu| 11/3/1997x| BOOKz| JSTACKSo| .STAFF. 0;

Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters.

Author/creator	Schmitt, Bernd
Other author	Simonson, Alex.
Format	Book
Publication Info	New York : Free Press, ©1997.
Description	xv, 345 pages : illustrations ; 25 cm
Subjects	Corporate image. Brand name products.

Bibliography note	Includes bibliographical references (p. 321-330) and index.
LCCN	97009426
ISBN	0684826550

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD59.2 .S357 1997	✔ Available	Place Hold

Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters.

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